Empowering Women-Led Guesthouses: Social Media Training for digital visibility

A specialized Social Media Marketing (SMM) training was conducted to support women-led guesthouses in Chong-Kemin and Ysyk-Köl, equipping participants with essential skills to enhance their digital presence, create compelling content.

The training covered content creation techniques, step-by-step guidance on setting up profiles on platforms such as Canva, Instagram, and Facebook, and best practices for direct engagement with potential guests.

As a result, several guesthouses successfully registered on platforms, while others improved their social media strategies, leading to increased inquiries and engagement.

This initiative empowered women entrepreneurs by reducing reliance on third-party tour operators, strengthening their ability to manage and grow their businesses independently.

The training was important for participants, fostering economic opportunities and greater visibility for community-led tourism in Kyrgyzstan.